Colonization Of The Colonial System - 1473 Words

Colonization is the policy or practice of acquiring full or partial political control over another country, occupying it with settlers, and exploiting it economically. Between 1870 and 1900, Africa faced European imperialist aggression, diplomatic pressure, military invasion and eventual conquest and colonization and at the same time African societies put up various forms of resistance against the attempt to colonize their countries and impose foreign domination. However, by the early twentieth century, all Africa except Liberia and Ethiopia was seized and occupied by the European imperial powers of Britain, France, Germany, Belgium, Portugal, Spain and Italy. Adu Boahen is a Ghanaian historian who wrote African perspectives of Colonialism in which, he analyzed the ninetieth and the twentieth century colonialism from a variety of African and European views. He examined the influence of the slave trade, the mood of the Africans at the eve of the colonial system, evaluated the colonia l system and how it works and finally evaluated the impact of colonization upon the African continent. Although there is a lot of studies about colonization in Africa, the particularity of Boahen book is the interpretation of the colonial experiences from the perspectives of the colonized. In African perspectives of colonialism, Boahen started by analyzing the atmosphere of Africa on the eve of the colonial conquest. After the abolition of the slave trade, many Africans rulers wonderedShow MoreRelatedChanges Within The Colonization Of Korea1702 Words   |  7 PagesColonization is the action or process of a foreign culture â€Å"settling among and establishing control† over a native culture of a particular geographical location. This is a simplistic and perhaps innocuous description of the colonization process. In fact, all colonization has some aspect of physical coercion as part of its methodology, practice, and progression. The exertion of physical force by one culture u pon another may be sufficient to establish initial or sporadic control by the colonizingRead MoreColonialism in Africa911 Words   |  4 Pagesmerchants and missionaries from Europe began increasingly to have a bearing on how African leaders achieved their goals (BBC World Service). At the beginning of the century, Europeans were still extremely ignorant of the continent. The systematic colonization of Africa, which gathered momentum in the 1880s, was not even on the horizon in the first half of the 19th century. Europeans had confined themselves to trading mainly along the coast. Inland the trade in slaves and commodities was handled byRead MoreA Small Place By Jamaica Kincaid1266 Words   |  6 Pagesthat behavior was. However, colonialism is not a mean of the past, the effect of colonialism is still evident today. Africa’s cultures, traditions, and education continue to be jeopardized due to oppression and exploitation they have endured during colonial rule. Tourism in Africa has turned into the ugly reality of the past. There is a sense of inherit ugliness, which is making use of poorer people for fun. According to Kincaid, tourism is an escape from people’s boring lives. Tourists want to exploreRead MoreImapct of Colonialism on Africa889 Words   |  4 PagesON AFRICA In this view of the circumstances that existed during history in regards to colonial Africa. I venture to examine how colonialism is viewed, introducing you to a variety of texts which expose you to different views and debates about what Africa may well have been like today, had the colonization never taken place. The African resistance to colonialism put another perspective on the colonization of Africa by the Europeans and the Western influence Africa faced. Each work shows a differentRead MoreColonialism And Its Effects On The Colonization Of Foreign Lands And Decimating The Existence Of The Host Culture1113 Words   |  5 Pageseffective in invading foreign lands and decimating the existence of the host culture. Responses to this question allow for the analysis of imperialist systems as well as their enduring effects, in order to indicate and dismantle the presence of these oppressive practices in todayÊ »s society. The literature that examines the process of colonization disc uss these methods in three major categories; coercion through violence and decline in population, trade and economic development, and cultural decimationRead MoreAspects Of Current Kikuyu Culture1627 Words   |  7 Pages Aspects of current Kikuyu culture were molded by modern demands impressed upon them by British colonization. British colonists brought western ideas about living standards and health care, as well as projecting British ideals of family life upon the Kikuyu people. In the 1950’s, as a reaction to this imposition of western beliefs and practices upon the people of Kenya, the Mau Mau began to fight the existing British infrastructure. This uprising was a final divide in the Kikuyu tribe based on theRead MoreWilson-Yangs Small Beauty Analysis1266 Words   |  6 Pagesan exploration of personal identity and how one connects with the place they live. Colonization still impacts how people shape their identity today; in Wilson-Yang’s Small Beauty the lasting impacts of colonialization shape how Mei views aspects of her identity through the novel including gender identity and race. First, this essay will set the definitions that set the foundation, second it will explore colon ization in relation to Mei’s gender identity, third it will examine the impact of colonializationRead MoreChinua Achebe s Things Fall Apart1462 Words   |  6 PagesAfrican cultures and the socio-economic changes that characterized the colonial era. Ideally, Achebe’s literary work shows clearly that the colonization, introduction of a foreign religion and foreign cultures threatened to tear apart the indigenous cultures of the Igbo people (Achebe, 154). Again, Achebe effectively draws the parallels between the two eras by offering the picture of the Igbo society just before and during the colonial invasion. More importantly, the aspects of Igbo society that sufferedRead MoreEuropean Colonization On Sub Saharan African Education760 Words   |  4 PagesEuropean Colonization on Sub-Saharan African Education Before the Europeans came and colonized much of Africa, including its schooling systems, many educational practices in Africa consisted of groups of older people, known as elders, teaching aspects of life such as rituals and rites of passage, helping to transition children into adulthood. Almost every member of the African community played a part in the educational upbringing of a child. However, when European colonialism began to take placeRead MoreThe Impact Of Colonization On The Indigenous People Of Rhodesia Nervous Conditions 1711 Words   |  7 Pagesregions of colonization, a significant issue that emerges in the native community is a disruption of identity resulting from an influx of colonial European ideals. As a result of colonization, the native identity is subjected to threats of marginalization by the invasion and domination of European cultural practices and language. The detrimental impact of colonization on the indigenous people of Rhodesia in Nervous Conditions is illustrated by the dominance of the British Empires colonial European

Human Trafficking Essay examples - 2222 Words

Human trafficking is a serious global issue that needs the awareness and attention of the world. The United Nations Office for Drugs and Crimes identifies human trafficking as â€Å"an act of recruiting, transporting, transferring, harboring, or receiving a person through a use of force, coercion, or other means, for the purpose of exploiting them† (UNODC). According to the book Trafficking in People by the policy analysts Clare Ribando Seelke and Alison Siskin, this exploitation can include forced prostitution, †forced labor and services, slavery, servitude, or the removal of organs† (Ribando Seelke and Siskin 4). Human Trafficking is a violation against fundamental human rights. But even 63 years after the United Nations Universal Declaration†¦show more content†¦Although both processes are illegal, only human trafficking violates fundamental human rights. Human trafficking is the largest growing industry in the world. The most recent Trafficking in Pers ons Report of the Department of State from 2010 states that about 800,000 people are trafficked across borders annually and a total number of approximately 12.3 million persons are currently in forced labor, bonded labor, and forced prostitution worldwide, with the majority of trafficking victims being women and children (Dep. of State 8). The ebook Human Trafficking: An Overview by the United Nations Global Initiative to Fight Human Trafficking states that the victims are recruited through abduction or kidnapping, false promises about legitimate employment or legal residence permits, and selling by families. The majority of the victims, however, knew the traffickers personally before being trafficked (UN GIFT 21-22). Human trafficking has emerged throughout the last years because slave traffickers have discovered the profitability of trading people. According to the Global Initiative to Fight Human Trafficking, estimated annual profits from human trafficking amount up to US$31.7 bi llion (UN GIFT 7). Many people associate human slavery and violations of human rights mainly with the Eastern Bloc and third world countries, but the United States is actually the largest market for slaves. Where in the 18th century a war was fought to banishShow MoreRelatedThe Trafficking Of Human Trafficking1061 Words   |  5 Pagesare approximately twenty to thirty million slaves in the world today. Unfortunately due to trafficking being a fast growing crime it is very difficult to identify and locate these organizations and victims. Although there are many groups created to support victims, not enough awareness is being made and not enough action is being applied to stop human trafficking. Sex trafficking is a form of human trafficking that has been a worldwide issue since ancient times, but regularly forgotten, due to it beingRead MoreThe Trafficking Of Human Trafficking886 Words   |  4 Pages(Attention catcher)What if somebody came into your life and guaranteed a better lifestyle, but instead you were enslaved into human trafficking? Human trafficking is when a person is abducted from their current situation and mostly likely used for sex slavery. Furthermore, did you know human trafficking increased over the years? (Listener relevance) Although you may not be as aware in your comfortable surroundings, you should always be aware of suspicious vehicles and people. Even though we enjoyRead MoreThe Trafficking Of Human Trafficking930 Words   |  4 Pagesman. Regardless of the reasons, there are nearly 30 million victims of human trafficking globally. There are more slaves now than ever before. Trafficking of persons is not a subject that should be ignored or tak en lightly. In order to fully understand the enormity of this crisis, we will examine the root causes, facts, and the impact of human trafficking throughout the world. There are several factors to why human trafficking exists: poverty, governmental instability, natural disasters, addictionRead MoreThe Trafficking Of Human Trafficking3494 Words   |  14 Pagesended, never to return, they go back and sneak into our communities in severe forms by human trafficking crimes. When humanity eliminated the phenomenon of human slavery, it returned in different pictures and forms, combining them enslaving people, through the recruitment, transportation, transfer of people by force and threat, and using and exploiting them in different ways. Among the victims of human trafficking crimes, there are those who are subjected to sexual exploitation, labor exploitationRead MoreHuman Trafficking And The Trafficking901 Words   |  4 PagesHuman Smuggling and trafficking continues to be a worldwide plague that has been, thus far been largely ignored by the international community. The paramount reason human trafficking and smuggling has festered and grown roots and spread globally. It started as a grassroots effort on the local level where women and girls (it affects boys as well) would be used and sold for sex. Eventually, greed and corruption tagged along for the ride and at that point the crimes became an organized enterprise. AtRead MoreThe Human Of Human Trafficking Essay1235 Words   |  5 Pagesin 1865, the practice of it is still very alive today. Human trafficking, a form of modern slavery, is the buying and selling of people, whether it s for forced labor or commercial sex. Every year, thousands of adults and childre n, especially girls, are forced into the endless trafficking ring. â€Å"The International Labour Organization estimates that there are 20.9 million victims of human trafficking globally† (â€Å"The Facts†). The human trafficking industry is a worldwide network that is worth an estimatedRead MoreThe Trafficking Of Human Trafficking Essay1752 Words   |  8 PagesIn this essay, the history of human trafficking will be examined, followed by who is affected by trafficking. Next the scope and types of exploitation will be discussed. Human trafficking is an issue that affects countries all over the world. Governments have made an effort to curb trafficking, however these efforts have been very narrowly focused. American ignorance has led to poor handling of the issues by policy makers. Finally the essay will discuss a proposed solution and set some goals forRead MoreHuman Trafficking1355 Words   |  6 PagesRigdon November 16, 2014 Human Trafficking and its Dire Effects. Human Trafficking in the United States is something not a lot of people discuss. Most think it is only something that happens in third world countries, but in fact could be happening in their hometown. According to Protocol to Prevent, Subdue and Punish Trafficking in Persons, human trafficking in the modern world entails transfer of persons by use of applied force. Other methods used to enforce the trafficking include use of deceptionRead MoreHuman Trafficking And Human Sex Trafficking1850 Words   |  8 Pagesof human sex trafficking come to one s mind. The United States of America is not immune to this type of horrific behavior. America is the land of the free and yet something as awful as human sex trafficking occurs in our very own backyard each and everyday. According to the Department of Homeland Security the definition of human trafficking is â€Å"modern day slavery that involves the use of force, fraud, or coercion to obtain some type of labor or commercial sex act† (â€Å"What Is Human Trafficking?†)Read MoreSex Trafficking And Human Trafficking Essay1243 Words   |  5 Pages Human trafficking brings in billions of dollars into the U.S and all around the world. â€Å"The prime motive for such outrageous abuse is simple: money. In this $12 billion global business just one woman trafficked into the industrialized world can net her captors an average $67,000 a year† (Baird 2007). The laws around human trafficking are not strict and vary depending on what country it is happening in. Human trafficking is not something that is strictly foreign, it

`` On The Hunt Killing, Eating, Respecting Wild Beast,...

In the essay Utilitarianism, John Stuart Mill argues the purpose of morality is to create a better world as a whole, or to achieve utility. Mill defines utility as actions that promote happiness and pleasure, with the absence of pain and suffering and asserts that utilitarianism embodies this concept, as it is a moral theory that encourages and preaches actions that coincide with such ideals. John Stuart Mill’s Utilitarianism relates to A New Environmental Ethics, authored by Holmes Rolston III, as it explores the moral relationship between humans and the Earth. A section in Rolston’s book titled â€Å"On the Hunt: Killing, Eating, Respecting Wild Beast†, specifically addresses the impact humans have on the suffering of animals and examines†¦show more content†¦Mill is arguing that the basis of morality is dependent upon the existence of pleasure and absence of pain, which is what people most desire. Therefore, an action that leads to an increase in happ iness is seen as good and desirable while actions that decrease a state of happiness are seen as bad and should be avoided. Mill further elaborates on the meaning of utilitarianism when he explains, â€Å"for that standard is not the agent’s own greatest happiness, but the greatest amount of happiness altogether† (Mill, 11). Utilitarianism is not concerned with actions that increase personal happiness, but those that increase happiness overall. It is important for one not to value his or her happiness over the happiness of others, because if we create happiness for others we will then create happiness for ourselves. Mill continues to address misconceptions of utilitarianism, one of which claims that utilitarianism’s standard of promoting happiness is too high for humanity. Mill claims that we have a natural inclination to create happiness and our intentions behind an action are insignificant as long as the consequence of the action results in happiness. Mill sta tes, â€Å"He who saves a fellow creature from drowning does what is morally right,

Enron Was An American Gas Company - 1480 Words

When many people discuss Enron, they immediately associate it with one of the most scandalous accounting scams in history. Enron was an American gas company that arose as the Northern Natural Gas Company in 1931. Internorth was a holding company in headquartered in Omaha, Nebraska, purchased the Northern Natural Gas Company and restructured it is 1979. Founder Kenneth Lay formed the company by merging the two companies and created Enron. Enron was founded in 1985, as one of the world s leading electricity, natural gas, communications and paper companies. The History of Enron Throughout the late 1990s, Enron was considered by many to be one of the country s most innovative companies. The company continued to build several power plants and operated gas lines, but it became most known for its exceptional trading businesses. Other than purchasing and selling gas, Enron created a whole new market with internet bandwidth. This opened the door for advertisers and assisted in internet communication. Enron s journey from an energy company to a trading company was one that many thought was history in the making. The focus of the company went from energy markets to finding new ways of earning money. Many investments were made in the U.S. and around the world to increase its business and open the company to opportunities in new markets. Enron was given the title of America’s most innovative company six years in a row by Fortune s Most Admired Companies survey. This made Enron oneShow MoreRelatedJaclyn Givens. Kathy Osburn. Management 101. 5/8/17. The1400 Words   |  6 PagesJaclyn Givens Kathy Osburn Management 101 5/8/17 The Enron Era â€Å"Just as character matters in people, it matters in organizations,† says Justin Schultz, a corporate psychologist in Denver. The Enron scandal had a big exposure in 2001 confirming the big secret to the increase in billions. In July 1985, Enron formed the merger of Houston Natural Gas and Omaha-based Inter North. The Enron corporation was an American energy company based in Houston Texas. The corporation’s catastrophe in 2001 signifiesRead MoreAgency Theory : Relationship Between Agents And The Business Essay1550 Words   |  7 Pageslevels of risk. Enron, was the world’s largest energy company in 2001. Enron forerunner, Northern Gas Company was incorporated in Delaware on April 25, 1930. From this date through July 1985, Enron had hundreds of purchases and new sub-entity constructions when they acquired Houston Natural Gas Inc. (Kastantin, 2005). On April 10, 1986, the company changed its name to Enron Corporation. Enron was an interstate and intrastate natural gas pipeline company, then later in 1989 Enron started trading naturalRead MoreUnethical Behavior at Enron862 Words   |  4 PagesEnron’s name was formerly Northern Natural Gas Company, which was formed in 1932 in Omaha, Nebraska. But in 1985, it bought the smaller Houston Natural Gas and finally changed its name to Enron. The â€Å"crooked E† logo was designed in the 1990s. Enron was well known for transmitting and distributing electricity and gas throughout the United States. Enron developed, built, and operated power plants and pipelines while dealing with the rules of law. They owned a huge network of natural gas pipelines whichRead MoreThe Ethics Of The Enron Case1407 Words   |  6 PagesThe Enron case is a very popular case to show how the profession of accounting is vital to make the corporate world of business flow reliably. Enron was recognized as one of the world’s major electricity, natural gas, communications and pulp and paper’s company. However Enron was found to record assets and profits at inflated, fraudulent and non-existent amounts. Debts and losses were found to be excluded from financial statements along with other major transactions between Enron and other companiesRead MoreEnron And The Enron Scandal847 Words   |  4 PagesThe Enron scandal, discovered in October 2001, eventually led to the bankruptcy of the Enron Corporation, an American energy company based mostly in Houston, Texas, and also the dissolution of Arthur Andersen, that was one amongst the 5 largest audit and accounting partnerships within the world. Additionally, to being the most important bankruptcy reorganization in American history at that point, Enron without doubt is the biggest audit failure. it s ever the foremost notable company within theRead MoreEnron And The Enron Scandal1588 Words   |  7 PagesEnron was a corporation located in Houston, Texas and in just fifteen years the US energy trading and utilities company grew to become one of America’s largest and more successful cooperation’s. Enron suffered a major fall. After being one of the most successful corporations Enron became the biggest company to file bankruptcy in history. In this research paper it will discuss about the history of Enron, the fraud committed and who is to blame. The historical development of white collar crime in theRead MoreEnron Scandal Of Enron Corporation Essay1145 Words   |  5 PagesIntroduction Enron scandal which aroused in 2001 was one of the most famous events in the area of fraud audit. As the auditor company of Enron, Arthur Andersen failed to prepare true and fair auditing reports. They both suffered lethal loss at that time. The following paragraphs will discuss this fraud event, including the organization history, the organization’s event, the fraud issue in the event, the consequence of the main stakeholders, auditors in the event and their roles, and the current situationRead MoreEnron Scandal1477 Words   |  6 Pagesï » ¿Current issue: Scandals in auditing Enron Scandal 1. Introduction Accounting scandals are political or business scandals which arise with the disclosure of financial misdeeds by trusted executives of corporations or governments. These days, not too often, these scandals are splashed as headlines across media. Why? Because there are complex groups of stakeholders who might be seriously affected by the scandals. Enron scam was the most remarkable scandal in 20 centuries by their institutionalizedRead MoreEnron Of Enron And Enron1387 Words   |  6 PagesEnron was formed in 1985 from the merger of two gas companies from Texas and Nebraska. Enron became the first company with all-American network of gas pipelines. In 1997 Enron bought power generating company Portland General Electric Corp. worth $ 2 billion. Before 1997 ended, the management turned the company into Enron Capital Trade Resources which became the largest American companies that trade in natural gas and electricity. Revenue increased dramatically from $ 2 billion to $ 7 billionRead Mor eEnron Case Study Analysis1699 Words   |  7 PagesBusiness Strategy Enron Case Study 09/08/12 Enron Case Study: From Company to Conspiracy 1. What is the History of Enron, and what current situation does it find itself in? Enron was created by a combination of companies. These companies were Houston Natural Gas and InterNorth. These companies were merged together in July 1985. CEO of Houston Natural Gas, Kenneth Lay became chairman and CEO of the combined company. This happened in February 1986. The company changed its name to Enron on April 10th

Literary Luminary Free Essays

Week#1: Literary Luminary â€Å"The Great Gatsby† Chapter 1/2 â€Å"You look at him sometimes when he thinks nobody’s looking. I’ll bet he killed a man. † (Fitzgerald 44) -This passage shows the thoughts that run among all of Gatsby’s guests. We will write a custom essay sample on Literary Luminary or any similar topic only for you Order Now Who is he? Where did he come from? Gatsby has set himself up to a lot of questions and a lot of suspense. â€Å"He smiled understandingly- much more than understandingly. It was one of those rare smiles with a quality of reassurance in it that you may come across four or five times in life. (Fitzgerald 48) -This passage showcases the attraction people have towards Gatsby. While they may not know much about him, they are drawn into him by his friendliness and charm. This is something that Nick thinks is special about Gatsby. â€Å"Some time toward midnight Tom Buchanan and Mrs. Wilson stood face to face discussing in impassioned voices whether Mrs. Wilson had any right to mention Daisy’s name. â€Å"Daisy! Daisy! Daisy! † shouted Mrs. Wilson â€Å"I’ll say it whenever I want to! Daisy! Dai—-† Making a short deft movement Tom Buchanan broke her nose with his open hand. (Fitzgerald 37) -This passage shows us the how society treated woman back in tho se days almost as if they didn’t have their own freedom of speech, the situation however was treated differently because of the fact that Mrs. Wilson seemed to openly say her name without any thought that her actions might have consequences. In today’s society if one was to break a lady’s nose for screaming out the name of a flower, they might be put into something as extreme as a mental asylum. It’s interesting to portray these two different arguments because we must contrast events that go on today and back then. People’s moral standards nowadays are so very low. Relationships aren’t truthful, the way everyone dresses is bizarre, and the way others speak is wrong. In the book, Tom Buchanan takes Nick to his â€Å"girl†, even though he’s already married, and she dresses strange. In the book it says, â€Å"‘We’re getting off,’ he insisted. â€Å"I want you to meet my girl. † (Fitzgerald 24). No one stays true to their values anymore, because, like Tom, they do whatever they want. -Nick goes to Gatsby’s party, one of the only guests that come that were actually invited. -A huge orchestra was there. Jordan Baker is there, along with seemingly everyone in West Egg. This means Gatsby is very rich, considering he is able to supply food for all the people. Chapter 3 (food for thought) Also, in all of chapter 3 people are partying and gossiping. This definitely happens a lot today, especially in high school. They gossiped about Gatsby when someone said, â€Å"Somebody told me they thought he killed a man once (Fitzgerald 44). † Most of the people at the party are also not invited, which also happens at a lot of high school parties today. â€Å"†¦ I was one of the few guests who had actually been invited. People were not invited—they went there (Fitzgerald 41). â€Å" How to cite Literary Luminary, Essay examples

bedroom Essay Example For Students

bedroom Essay There is nothing more comforting to me then the subtle surroundings of my bedroom. The floor is pale and yet full of texture, mauve colored carpet covers the floor in need of vacuuming due to the bits of fuzz and crumbs that speckle its cushy surface. In an array of gloss and semi-gloss, shades of off-white cover these four walls and their baseboards speckled only by an occasional paint chip or faded fingerprint. My beds sheets and blankets are ruffled and in dire need of being straightened. Two pillows rest at the opposite end, they are covered by cases made of cerulean cloth. This color forms a pleasant matching contrast with the darker blues that plainly compromise the coloring of the bedspread. There is a TV stand just past the foot of the bed, its brown wooden finish appears to have been randomly stained with an assortment of dusts and the syrup of sodas left upon its surface over the years. Upon it rests a 27- inch color television, with dotted speaker holes carved out of its f ront. Oddly, two video cassettes sit next to the television, but there is no video cassette player in sight. I hear the whistle of a dishwasher nearby in the kitchen and occasionally the crackle of laughter or the murmur of conversation will reach me from another room. As I inhale, I can smell the fleeting aroma of potpourri sprays, their specific flavor unknown. In my bed, I smell the toasty warmth of newly-dried sheets and by my television, my nose can sense the exhalation of electronic dust. This urges me to explore another room in the house and motivates me to put down my leaky ball-point, to rise, and to consider the other incredible experiences that await my four senses.

Nikes Market Audit free essay sample

The marketing audit is a fundamental part of the marketing planning process. It is conducted not only at the beginning of the process, but also at a series of points during the implementation of the plan. The marketing audit considers both internal and external influences on marketing planning, as well as a review of the plan itself. Marketing Audit considers the basics of the marketing audit, and introduces a marketing audit checklist. The checklist is designed to answer the question, what is the current marketing situation? Marketing audit could be considered under three key headings: * The Internal Marketing Environment. * The External Marketing Environment. * A Review of the Current Marketing Plan. â€Å"Where is the business now? † is a core marketing question as it is concerned with how the business is performing in its marketplace. To answer this question one of the primary activities of the marketing function in a business is to undertake an audit of the market for the business. Once this question has been answered then the business can take decisions over setting and implementing their strategies to overcome the anticipated challenges. Now lets have a look at the way the companies, that had been selected previously to illustrate the Marketing mix, are conducting the Market Audit to achieve their goals†¦ Nike Nike operates its business within the sports footwear and apparel market. Originally designing and producing running shoes, their portfolio has broadened to include a wide range of sports and leisure wear. This is all endorsed by top sporting personalities and has gained a faithful reputation among them. Mission statement of Nike†¦ In its mission statement Nike expresses that it requires doing business in a responsible way, leading to sustainable financial growth. With the advances in technology, HR practices, the well informed and trained work force, there is very little left to differentiate organizations. Being seen to go further than the minimum required on social issues can attract and retain customers. This green cleansing attracts attention to the organization; they are viewed as caring and social responsible (Mullins, L. 2005). In a marketing research done by the company the following blemishes could be revealed. A report, on the business practices of Nike through its supply chain accused the organization of being involved in poor working conditions, violations of labor rights, low wages and harassment of its workforce. Nike takes these reports seriously. On the basis of the research findings the company has intensified the monitoring of its suppliers and right away did take actions and implemented to rectify the flaws. This is the importance of an Audit to a company to maintain its standards and the good reputation. * Internal Marketing Audit * Value chain Nike’s supply chain provides a clear view of the extent of the global nature of the company. Nike’s headquarters are in America; however, virtually all of its production takes place outside of the United States. Nike’s supply chain upstream begins with the materials used in the production of its products. Many of these materials used in production are available in the locations which the manufacturing takes place, but some specialized materials have to be imported to the manufacturing company. Now lets take a look at how they’ve overcome their challenges by getting the aid of an internal marketing audit considering two instances. Past options| Outsourcing of all production| Rationale| Reduced costs| Future Options| Outsource with stronger control| Rationale| Speed up reporting of any problems in production, the supply chain, the greater the distance the slower the reporting of problems| Critical Success Factor| Reduce problems associated with distance, i. e. quality, consistency and value| Change of Focus| Although still outsourcing, they would gain more control over production. | Past options| Target USA| Rationale| Demand and growth for footwear in the US was rapid. Future Options| Future option is to enter EU markets| Rationale| To expand into growing markets as US is near saturation. | Critical Success Factor| organic growth as well as by acquisition, also brand name, goodwill- therefore there is a match is CSF to succeed| Change of Focus| Maybe have to target marketing in a different way| * Portfolio analysis in current product (BCG Matrix) The BCG matrix method is based on the product life cycle theory that can be used to determine what priorities should be given in the product portfolio of a business unit. To ensure long-term value creation, a company should have a portfolio of products that contains both high-growth products in need of cash inputs and low-growth products that generate a lot of cash. It has 2 dimensions: market share and market growth. The basic idea behind it is that the bigger the market share a product has or the faster the products market grows the better it is for the company. Placing products in the BCG matrix results in 4 categories in a portfolio of a company: 1. Stars (high growth, high market share) use large amounts of cash and are leaders in the business so they should also generate large amounts of cash. * frequently roughly in balance on net cash flow. Through the BCG analysis for Nike, what has been revealed is that Nike is established within its markets, benefiting from economies of scale. And this places them in the Cash Cows category on the Matrix. Where the Cash cows market growth has slowed, and the products hold a fairly stable market share. * External Marketing Audit * Macro Environment PESTEL This will consider the influences of about six factors on the organization, both in the past and with future strategic plans. Following information could be gathered about Nike through a PESTEL analysis†¦ I. Political ) Striking dock workers b) Political unrest in the production countries.